The round was led by Fulcrum Equity Partners, with participation from Commerce Ventures, JARS Labs, AperiamVentures, and existing Series A angels. This financial support will be used to grow our team, secure more partnerships, develop the product, and expand further into retail media.
James Avery, Founder and CEO of Kevel, shared:
"We are delighted to be partnered with investors who have recognized our growth over the past year. More businesses than ever want to build custom ad platforms like Facebook’s and Amazon’s, and our tools make it easy for them to do so."
This funding comes at a pinnacle in digital advertising when user privacy is at the forefront of discussion. Kevel enables businesses to build walled garden ad solutions that rival those of the monopolies (Facebook, Google, etc.) in a privacy-focused way. Our API platform is a cookie-less, JavaScript-free solution that gives monetization control back to the publishers.
The lead investor, Fulcrum Equity Partners, is a growth equity firm based in Atlanta, Georgia, with a focus on healthcare IT, B2B SaaS, and tech-enabled services. They led Kevel’s Series A round of funding in 2020.
In a statement, Philip Lewis, Partner at Fulcrum Equity Partners, said:
"We’ve seen Kevel’s significant growth over the past year and are tremendously impressed with the team and culture they have created. We look forward to continuing this partnership to cement Kevel’s position as the leading ad serving API provider. Kevel has built a great product that will have a significant impact on the digital advertising industry as a whole."
The funding comes alongside multiple industry awards in 2021, including MarTech Breakthrough’s Best Display Ad Platform and Digiday’s Best Ad Monetization Platform.
You can read more coverage about our funding announcement at WRAL TechWire and Venture Capital Journal.
