KEVEL FOR MARKETPLACES
Build Your Own Marketplace Ad Business
Monetize your marketplace with native ads that fit your brand — not someone else’s.
Retail media is booming — especially for marketplaces. Kevel helps you build a scalable, high-margin ad business that elevates product discovery and drives seller success. With our API-first Retail Media Cloud®, you can design ad experiences that uphold your brand integrity and deliver exceptional performance.
What Marketplaces Need To Win
Marketplaces are perfectly positioned to launch successful retail media programs — but doing it right requires flexibility, transparency, and speed. Kevel provides the infrastructure to turn your traffic, data, and seller relationships into sustainable ad revenue, without sacrificing any ownership or control over how each is used and monetized.
Sponsored Listings that Look, Feel, and Perform Like Your Marketplace
With Kevel’s Ad Server, you can design custom ad units that blend seamlessly into your search and browse experiences — no templates required. Power listings with keyword targeting, ML-driven ranking, and ROAS optimization to deliver higher performance, stronger engagement, and greater CPCs for your sellers.
Explore Ad Server
30% growth
Edmunds used Sponsored Listings to generate 30% growth in revenue.
Activate Your First-Party Data Responsibly
Kevel Audience makes it easy to build privacy-safe, high-performing audience segments using your own first-party data — no cookies or third-party dependencies required. Seamlessly activate these segments onsite or offsite through integrations with platforms like Meta and Google, extending your reach while maintaining full compliance, transparency, and control.
Explore Audience
3x conversions
El Corte Inglés used Audience to 3x their conversion rate vs. previous Meta remarketing efforts.
Empower Sellers with Self-Serve Tools
Give your sellers the autonomy to launch and manage their own campaigns through Kevel Console — a white-labeled and intuitive API-powered interface that seamlessly fits into your brand. Backed by smart automation and AI-driven optimization, it boosts seller adoption while reducing operational overhead.
Explore Console
60%+ revenue
Mobile.de increased advertising revenue by 60% and decreased dealer churn by 30% with their self-serve integration.
With Kevel, You Build a Business — Not Just an Ad Integration
Whether you’re starting from scratch or modernizing an existing system, Kevel gives you the tools to create a differentiated, scalable ad platform that’s 100% yours.
Design your Ad Logic
Tailored to your marketplace’s rules and economics.
Own the Look & Feel
Every ad unit reflects your brand, not some third-party’s.
Low Latency Delivery
Fast, reliable ad serving that never slows your site.
Integrate Smoothly
Plug into your search, catalog, and existing tech stack effortlessly.
SUCCESS StorIES
Proven by the Best
Marketplaces like Edmunds, PropertyGuru, and Slickdeals use Kevel to power their retail media businesses — meaning faster launches, stronger ROI, and happier sellers.
"With Kevel we built an innovative sponsored listings ad platform that put us ahead of our competitors."
– Director of Ad Engineering, Edmunds
Kevel infrastructure gave the team at PropertyGuru the right tools to create and continuously adjust their custom targeting specifications.
"Before Kevel, we couldn’t personalize the featured deals — leading to a less than ideal user experience. Now, we can ensure our community sees deals in which they would genuinely be interested, as opposed to random ads."
– Eugene Faynberg, VP of Ad Operations
Ready to get started?
Kevel’s team of retail media experts will help you launch quickly, iterate confidently, and scale revenue—on your terms.