KEVEL FOR RETAILERS
Upgrade your retail media network
Build a high-margin ad business that feels native, not intrusive.
Kevel’s Retail Media Cloud® transforms every digital shelf, search result, and checkout moment into a source of revenue. Deliver relevant sponsored listings, personalize ads using your first-party data, and optimize inventory yield — all while maintaining full control of your data, UX, and brand identity.
What Retailers Need To Win
Your customers deserve better than banner ads.
As a retailer, you’re balancing growth, customer loyalty, and margins — while advertisers compete for premium placement in a fast-moving, omnichannel marketplace. With Kevel’s Retail Media Cloud®, you can build a fully customized ad network directly within your shopping experience and retain complete control over your data, advertiser relationships, and, most importantly, your revenue.
Run your own high-performing sponsored listings
Take full control of your sponsored listing auctions to drive higher CPCs, better ROI, and stronger advertiser relationships. Set your own bidding logic, ranking rules, and pricing models — all powered by Kevel’s flexible, transparent APIs.
Explore Ad Server
Use your data to deliver smarter ads
Turn your first-party shopper data into a powerful competitive advantage. With the Kevel Audience, you can leverage your loyalty insights, purchase history, and AI-driven relevance models—or bring your own AI/ML targeting—to deliver personalized, high-value ads that boost engagement and drive conversions across every page.
Explore Audience
Integrate seamlessly with your retail tech stack
Seamlessly embed Kevel’s ad serving into your existing retail ecosystem. With simple API integrations, you can quickly launch native ad placements without disrupting site performance or established workflows. From campaign management in your own self-serve tools, to decisioning with your own ML models, to reporting through your own BI systems — Kevel integrates with you, not the other way around.
Explore Console
Scale your retail media across every channel
Grow your ad business beyond your website. Use Kevel’s APIs to extend sponsored placements to apps, email, or in-store screens — giving advertisers more reach and your business more revenue opportunities.
Talk to an expert
The lifecycle of an ad in the Retail Media Cloud®
The Retail Media Cloud® combines the power of advanced ad serving with machine learning-driven audience targeting to deliver unique, high-performing onsite ad formats. With Kevel, retailers can easily:
ManagementAPI
Create unique, scalable, and performance-driven ads and campaigns via the Management API and Catalog.
Create custom first-party data segments to captivate the right audiences using Audience or your own machine learning models.
ForecastAPI
Accurately predict performance to drive efficient ad sales, maximizing your inventory yield management.
DecisionAPI
Power ad selection based on creative data, auctions, and targeting.
ReportingAPI
Gather granular insights on campaign performance to drive the next wave of performance.
Why Top Retailers Build on the Retail Media Cloud®
50 ms latency
Privacy compliant
Never ad blocked
SaaS Pricing
Proven by the Best
Retailers behind the world’s most effective ad programs trust Kevel for ad serving, targeting, and reporting.
“We needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,”
Carlos Paulo, Head of ENDLESS, Retail Media Solutions
+478%
ROAS
+160
New placements across site and in loyalty card app
"Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year,"
Lucas Sampaio, Senior Business Intelligence Analyst, iFood
20x
Ad Revenue
1900%
Growth
"I’d like to emphasize how thankful we are for the help and for [Kevel’s] responses that we’re always getting on time. We really feel a lot of support from Kevel’s side.”
Tatiana Solovyeva, Commercial Performance Analyst, Flink
4x
Orders Placed Through Sponsored Ads
5x GMV
From Sponsored Placements
Customer testimonials
“It has been useful to not have strictly technical conversations with [Kevel]...sharing how the business is evolving at large has derived a lot of value that transcends pure technology.”
Carlos Paulo
Head of Endless, Retail Media Solutions
“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."
Judit Takács Miranda
Head of Digital Marketing
“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”
Lucas Sampaio
Senior Business Intelligence Analyst
“With Kevel we build a custom ad platform that drove 30% more revenue for our marketplace.”
Director of Ad Engineering
Edmunds
Strategic guides for retail business leaders
Ready to get started?
Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network or review our documentation.