The new partnership brings ad tech infrastructure to the Nordics' leading marketplaces, powering full-funnel marketplace media across millions of active users.
Copenhagen – November 2, 2026 — Vend Advertising, the commerce media arm bringing together some of the Nordics' strongest household marketplace brands — including Blocket, Bytbil, FINN, Tori, Oikotie, Bilbasen, and DBA — today announced a partnership with Kevel, the ad tech infrastructure enabling commerce businesses to build media networks they own and grow, to power its next generation of marketplace media offerings.
"Vend Advertising is entering a new chapter. We are bringing together the power of some of the Nordics' strongest marketplaces into a new Marketplace Media proposition, built on high-intent environments, millions of active users, rich first-party data, and trusted brands,” Carl Vult von Steyern, VP Advertising at Vend Advertising, comments.
The partnership with Kevel gives Vend Advertising the technical foundation to deliver full-funnel advertising across this network, in safe, high-intent environments where users are already logged in and ready to act.
"To do this, we need to partner with the best, and we believe that's Kevel. Partnering with Kevel gives us exactly the tech foundation we need to bring retail media to our advertiser brands in a simple, effective way that is built for growth. We are enthusiastic about the opportunities this partnership opens up for all brands that want to reach their audiences and activate the value of their customer relationships in a meaningful way," Vult von Steyern adds.
Across FINN, Blocket, DBA, Bilbasen, Tori, Oikotie and Bytbil, Vend Advertising reaches millions of highly engaged, logged-in users every month across the Nordics. Each marketplace is a trusted, high-intent destination that people return to with clear purchase intent, generating a rich and continuous stream of first-party data. Powered by Kevel’s strategic ad tech engine, this scale and depth of engagement gives Vend Advertising a strong foundation to build a marketplace media offering that creates real value for both marketplace users, and for the brands seeking to reach them.
By choosing Kevel, Vend Advertising gains access to an API-first platform built for flexibility, giving its team the freedom to adapt the technology to its exact needs rather than working around a rigid, out-of-the-box system. Kevel's full-stack solution allows Vend Advertising to manage both on-site and off-site advertising products from a single platform, simplifying operations while opening new revenue channels.
“What makes this partnership especially exciting is the scale of the marketplace network Vend has built across the Nordics and the shared vision we have for where commerce media is headed." says Martin Jensen, VP of Partnerships at Kevel.
“The level of trust Vend has built with its brands and high-intent users generates incredibly valuable first party data, and we are excited to help them put that data to work through a media network that delivers real, meaningful results for their brands and advertising partners” Jensen continued. “This is a partnership we are genuinely proud of, and we look forward to supporting the Vend team as they grow their media business."
With Kevel's strategic ad tech infrastructure, Vend Advertising positions itself as the driving force defining the marketplace media space across the Nordics, unifying the region's strongest marketplace brands to create a new category built on high-intent environments, millions of logged-in users, rich first-party data, and trusted brands
About Vend
Vend is a family of beloved Nordic marketplaces: FINN, Blocket, DBA, Bilbasen, Tori and Oikotie. Six good neighbours, under one roof. We build digital marketplaces that create more value for our users, partners, and society. In a complex and ever-changing world, we turn to smarter. Our vision is simple but powerful: smart choices made easy.
For more information, please visit www.vend.com
About Kevel
Kevel powers top retail and commerce media networks globally. By combining technology, expertise, and support, Kevel helps each business build a media network around its unique goals. This enables them to create differentiated media experiences, unlock new revenue streams, and scale in an AI-first world. Built API-first, Kevel combines the speed of buying with the control of building. Companies can use Kevel's transparent AI or bring their own data and models, giving them the flexibility to evolve their media business as customers, advertisers, and market opportunities change. The result is a media network that launches quickly, adapts continuously, and scales revenue over time.
For more information, visit kevel.com .
For Media Inquiries, Please Contact:
Jennifer Choo
Senior Director of Marketing
pr@kevel.com
