What's included
Retail media ad serving is rapidly transforming the digital advertising landscape, with ad spend expected to reach $178B by 2028. Now accounting for 20% of total ad spend—up from just 10-15% in recent years—retail media is on track to surpass TV advertising and is one of the fastest-growing segments. As more retailers integrate retail media networks into their strategies, it’s becoming a must for brands and advertisers to engage shoppers effectively.
Download this comprehensive guide to explore:
Download this comprehensive guide to explore:
- The Evolution of Retail Media Ad Serving
- Best Practices from Top-Performing networks
- How to Launch and Scale Your Own Retail Media Platform
- And more!