AI That Works for Your Retail Media Network

Most retailers are already using AI they cannot clearly explain. We built ours differently, with transparency, control, and real business results at the center of everything.

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auction_id: 0xA7FB…2E4 won in 8ms
User intent score0.82
Category affinity0.68
Custom model (BYOM)0.91
Pacing pressure0.45
Yield forecast0.74
Winning creative · ADV_4192 Revenue to network · $2.14
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Kai powers key features in the Retail Media Cloud®. In Kevel Ad Server, it informs forecasting, pacing, decisioning, and custom relevancy to give retailers smarter results. In Kevel Audience, Kai’s advanced machine learning models provide user-level predictions and the AI-segment builder. With Kai, retailers promote the best advertiser and user experience and capture more ad spend from competitors.

The Problem

You Should Have Full Visibility Inside Your Own Platform

Retailers are being pitched AI constantly right now. But when asked what it actually does, most struggle to explain why a particular ad won an auction, which signals fired, how the model weighted them, or why one campaign outperformed another.

At Kevel, we believe you should have complete visibility into your own platform. When your advertisers ask hard questions, your team should have clear answers. That is how you build trust that compounds into long-term investment and a retail media network that stands apart.
That is exactly what Kevel AI is designed to deliver.
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Four Principles That Guide Everything We Build

In a market full of AI noise, these are the commitments that keep us focused on building technology that actually works for your retail media network.

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AI Should Do Something

We only build AI that moves the needle: more ad revenue, smarter operations, and better outcomes for advertisers. Every capability we launch connects to a real business result.
The industry is loud right now. We are focused on improvements that drive real results, rather than features engineered to chase market trends or competitor announcements.
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Transparency Is Non-Negotiable

You should be able to clearly understand every auction on your network.  Which signals drove the decision, how the model weighted them, and why that outcome served your goals.
When your advertisers ask hard questions, your team should have the transparency and deep insights to provide real answers. That is how you build the kind of trust that turns into continued investment.
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Focused on Your Business, Not Ours

Most of the conversation in retail media AI is about sophistication; the most advanced models, the biggest training sets, the flashiest demos. We ask different questions.
  • Are your advertisers getting better results?
  • Is your team spending less time on manual work?
  • Are you capturing revenue you were leaving on the table?
Our AI is designed to fit into your existing stack and supplement where you need it most, ensuring you retain full control.
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Sustainability Is a Strategy

We built our AI products for broader applicability, focused on improvements that drive real outcomes for your business. That sometimes means a longer road, but a more sustainable one.
  • We give you full auction visibility
  • We keep your data yours
  • We build for your outcomes
  • We fit into your stack
Structuring our AI around sustainability means we will grow with you as you achieve your business goals.
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What our AI actually does

Real AI Capabilities.
Real Results.

Kevel's AI features are embedded across the Retail Media Cloud®, built to help you launch, scale, and optimize your retail media network with confidence.
Capability
What it does
Outcome
Yield Forecast

Advanced ML simulations predict future delivery and performance, helping you boost sell-through rates, fill rates, and ad ops efficiency. Sell smarter, plan better, and stop leaving revenue on the table.

+32%Sell-Through Lift
Custom Relevancy (BYOM)

With Custom Relevancy, retailers can bring their own model. Supply your proprietary models and use them to power ad selection based on your unique data signals, your way.

100%Your data, your models
AI Segment Builder

Build targetable audience segments by defining your desired outcome. Kevel Audience's AI constructs the segment to match, so you spend less time building and more time activating.

10×Faster Segment Creation
AI Campaign Management

An intuitive, AI-driven interface that streamlines workflows, optimizes performance, and delivers best-in-class ROAS for your advertisers. Less manual work, better results, at scale.

Best-in-ClassROAS for Advertisers
Social Proof

Retailers Are Already Seeing the Difference

Three of the world's fastest-moving retail media networks on what AI-powered Kevel actually changed for them.

“Predictive segments powered by machine-learning models have become very important for us as clients display different behaviors depending on the category with varying frequency of purchase and consideration periods.”

Carlos Paulo, Head of Endless, Retail Media Solutions
Read Case Study
+478%
ROAS
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“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."

Judit Takács Miranda, Head of Digital Marketing
Read Case Study
3x
Conversion Rate
Bright modern clothing store interior with light wood fixtures, racks of colorful shirts, jackets, and folded clothes, and potted green plants.

“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”

Lucas Sampaio, Senior Business Intelligence Analyst at iFood
Read Case Study
1900%
Growth
Person browsing a food delivery app on a smartphone, with meal options displayed on the screen.
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The Kevel Difference

Retailer-Controlled.
Transparent.
Built to Last.

Kevel AI is guided by the same philosophy that underpins everything we build. You should be in control, you should be able to see what is happening, and the technology should serve your goals.

We are the data processor. You are the data controller. Always.

Your signals stay in your network and do not benefit a competitor's.

Understand every decision your platform makes and explain it clearly to your advertisers.

AI that integrates with your existing stack, on your terms.

What's coming

Going Deeper on Every Part of Our AI Stack

We will continuously publish in-depth content on each component of our AI approach,  covering relevancy, forecasting, audience creation, automated bidding, and more. Each piece covers the problem it solves, how our approach works, and what it means for your retail media network. Because you deserve to fully understand the technology powering your business.

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Ready to see what AI built
for your network can do?

Talk to one of our experts and learn how Kevel's transparent, retailer-controlled AI can help you drive better results for your business and your advertisers.
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