To help customers understand where their ADRs are actually going, we’ve provided new detailed ADR reporting. Now, customers can pull detailed reports showing by inventory (site, zone, country, region, metro area, and city) where they use their billable ADRs.
This goes back to our new usage-based pricing model. We want to help our users see the true value behind what they’re receiving at Kevel: Ad Decision Requests. We know customers are successful with us when their ADRs, and thereby revenue, is going up.
Previously, customers could only see their total ADRS by day/month, or selection request count (previously requestcount), which actually maps to ad selections instead of ad decision requests. This limited visibility made it immensely difficult for our customers to understand how their inventory contributes to costs, and where optimization opportunities exist.
Now, customers can see what site, zone, and country their ADRs often go towards. Not only does this reflect our core value of “being open” with our customers–it also helps them optimize their ADRs. For example, a company wanting to target North American customers with high ADRs going to Europe will want to change their flight settings. These insights help see if what you pay Kevel for is producing the results you’re looking for, and you can work with CSMs to better optimize for your key results.
This feature is only available for inventory reporting, aka reporting based on zone performance, country performance, keyword performance, and site performance. You cannot see ad decision request count by performance, as in campaign, ad, creative, and ad type. This is because the Ad Decision Request is made before ads are shown, and as a result, some ADRs cannot be tied to specific campaigns.
As a recap, here’s the difference between these key metrics:
