Discover how to build innovative, user-first ad platforms

Kevel Newsletter: Edition #43 "Prime Potential: Amazon Ads"

This week's Kevel newsletter breaks down Amazon’s announcements from its recent conference in Austin, Texas, along with a look at Google’s executive shakeup, key insights from ChannelX Europe’s Marketplace 2024 report, and the latest MadTech sketch from ExchangeWire.

November 5, 2024

Kevel Newsletter: Edition #42 "Google's Cookie Recipe Change"

This week’s Kevel newsletter investigates the effects of Google’s cookie deprecation pivot, alongside Omnicom Media Group’s efforts to standardize ad auctions, and more.

October 29, 2024

Kevel Newsletter: Edition #41 "Orange Is The New Ad"

This week’s Kevel newsletter dishes on Home Depot’s new self-service ad platform, Orange Access. From the partners that helped them launch to the Why behind the platform. Plus, all the event recaps and takeaways you need to stay informed.

October 22, 2024

Advertising Terms: Everything You Need to Know

An ad tech glossary and resource for publishers who want to learn more about the ad tech industry and its many terms and acronyms.

October 11, 2024

World Mental Health Day 2024: How To Promote Workplace Wellness

This year, Kevel celebrates the World Health Organization (WHO)'s World Mental Health Day, observed on October 10th, by reflecting and sharing expert insights on workplace wellness and how to support your mental health.

October 10, 2024

Kevel Partners with the World's Largest Home Improvement Retailer To In-House Its Retail Media Technology For Orange Apron Media

Leveraging Kevel's API-based Retail Media CloudTM solution, The Home Depot in-houses the technology powering Orange Apron Media to stay at the forefront of the Retail Media landscape.

October 8, 2024

Kevel Newsletter Edition #40: "How To Thrive"

This week’s Kevel newsletter explores Thrive Market’s foray into the retail media game - making them the latest niche marketplace to bet on Instacart. Plus, the latest insights from the IAB’s update to their 2024 Outlook Study.

October 8, 2024

Kevel Named To Newsweek's List Of The Top 200 America's Most Loved Workplaces For 2024

Kevel ranked as 18th among 200 American companies recognized for employee sentiment and satisfaction by Newsweek's Most Loved Workplaces.

October 2, 2024

Newsletter Edition #39: "Quick Commerce, Big Ads"

This week’s Kevel newsletter divulges Gopuff and Delivery Hero’s secret weapon against low margins. Plus all the insights you need from Skai’s Q2 2024 Digital Marketing Quarterly Trends Report and IAB Europe’s inaugural Attitudes to Retail Media survey.

October 1, 2024

Key Takeaways From ATS London: Insights Into Retail Media Trends & The Next Wave of Retail Media

The expert insights during Kevel's ATS 2024 panel highlight the transformative potential of an in-house retail media program.

September 27, 2024

Kevel Newsletter Edition #38: "Consistency Is Key"

This week’s Kevel newsletter dissects the IAB’s new standards for in-store retail media, unveiled at the Connected Commerce Summit. Plus, bite-sized updates from the DOJ vs. Google trial and the latest retail media stats and dialogues.

September 24, 2024

Kevel Newsletter: Edition #37 "Court Is In Session"

This week’s Kevel newsletter is the ultimate debrief on Day 1 of the US v. Google LLC. antitrust case. From expert testimonies to Google’s rebuttals, read all about it here.

September 17, 2024

Kevel and Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io announce strategic partnership to address unique challenges in retail media, helping retailers manage, optimize, and scale their media networks to maximize ROI.

September 11, 2024

eCommerce

Retail Media: Build vs Buy

Owning your retail media platform is the best way to scale your business.

September 10, 2024

Kevel Newsletter: Edition #36 "Yahoo's Rippl Effect"

This week’s Kevel newsletter explores Yahoo’s retail media expansion through new partnerships. Plus, all the latest retail media reports and stats you need to stay informed, brought to you from the ANA, IAB, and more.

September 10, 2024

Why Bringing Your Retail Media In-House Is The Best Solution After PromoteIQ’s Shutdown

The PromoteIQ shutdown opens the door for retailers to rethink their retail media strategies and bring retail media operations in-house; enabling greater control and customization.

August 29, 2024

Kevel Newsletter: Edition #35 "A State of Privacy"

This week’s Kevel newsletter breaks down the IAB Tech Lab’s recent expansion to its privacy compliance solutions: the MSPA. Plus, see how third-party marketplaces are making themselves essential to grocers.

August 29, 2024

Kevel Newsletter: Edition #34 "Winning At Loyalty"

This week’s Kevel newsletter explores how Albertsons customer-first strategy has been a raging success. Plus, updates with retailer Ahold Delhaize USA, Publicis, and how the walled garden playbook is evolving.

August 20, 2024

What Is An Open Source Ad Server? The Definitive Guide

What open source ad servers are, how they differ from hosted ad servers, examples of open source ad servers, and more.

August 16, 2024

Ad Server Comparisons

OpenX Ad Server Alternatives

With the OpenX ad server closing down, now is the time to look for alternatives, including another third-party ad server or building it yourself.

August 14, 2024

Kevel Newsletter: Edition #33 "Musk Vs. Everyone?"

This week’s Kevel newsletter dives into Musk’s legal beatdown against nonprofit, GARM (and what this could mean for the industry moving forward). Plus, all the stats you need on subscriptions and a future with cookies.

August 13, 2024

Kevel Spotlight on Claire Hansen, Team Lead - Customer Success

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Claire Hansen, Customer Success Manager based in Miami, Florida!

August 9, 2024

Kevel Newsletter: Edition #32 "Uber's Ad Game"

Take things up a gear with Uber’s strategy for RMN success in this week’s Kevel newsletter. Plus, the latest Sensor Tower report reveals which verticals are delivering impressions and Kevel’s latest success story.

August 6, 2024

Commerce Media: The Ultimate Guide

Commerce Media: The Ultimate Guide to accountability, privacy, first-party data, and targeting. Discover what commerce media is, examples, and future opportunities.

August 5, 2024

Introducing Kai: A New Retail Media AI Feature Set

Kevel launches Kai, a new AI feature set, to give retail media networks total control of performance optimization, relevance and revenue.

July 10, 2024

Promoted Listings: The Definitive Guide

What promoted listings are, how they work, and examples of promoted listings.

July 8, 2024

What Retail Media Networks are Learning from Ad Networks

How retail media networks are taking over ad network market share, and why other retailers need to join in.

July 8, 2024

Interview

Pride Isn’t Over When June Ends: LGTBQIA+ Advocacy in Tech

As Pride Month 2024 winds to an end, various Kevelers who identify as part of the LGBTQ+ community sat down to discuss the importance of building community at work.

July 2, 2024

Ad Targeting: The Ultimate Guide

Ad targeting definitions and examples.

June 25, 2024

Financial Media Networks: The Next Wave of Retail Media

Financial media networks definition and examples.

June 25, 2024

Kevel Featured on Inc. 2024 Best Workplaces List

Kevel Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024

June 21, 2024

Ad Attribution: The Definitive Guide

What ad attribution is and the best practices for measuring and implementing it.

June 10, 2024

Kevel's Chief Alchemist: James Avery Turns Retail Media into Gold

ADOTAT's Pesach Lattin interviews Kevel's James Avery to talk retail media trends, all things Kevel, and Avery's personal ad tech journey.

June 7, 2024

Incrementality: The Definitive Guide

Incrementality measures the true impact of marketing efforts by isolating the causal effect of campaigns on sales and other outcomes.

May 28, 2024

eCommerce

Top Marketplace Strategies and Trends

Sharing top strategies and trends for marketplaces to follow to stand out.

May 22, 2024

4 Key Insights From TraderTalk TV: "Kevel’s James Avery on Innovation and Customisation in Retail Media"

James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space.

May 22, 2024

What are Ad Auctions? The Definitive Guide

Learn the best ad auction strategies for publishers. Discover first-price and second-price auctions, waterfall auctions, and lottery selection for ad success.

May 16, 2024

Ad Server Comparisons

Top PromoteIQ Competitors & Alternatives

Explore these top PromoteIQ alternatives, including Kevel, a PromoteIQ competitor with the innovative, API-first Retail Media Cloud.

May 10, 2024

Kevel Spotlight on Nikki Hardee, Senior Talent Acquisition Manager

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet our Senior Talent Acquisition Manager, Nikki Hardee from Atlanta, GA United States!

April 29, 2024

Kevel Certified as a Most Loved Workplace

Kevel's Most Loved Workplace certification, backed by the BPI, helps foster a people-first culture of respect and growth.

April 16, 2024

Native Advertising: The Ultimate Guide

Native advertising means integrating ads seamlessly into your feed, homepage, search results, and more. Often, these native ads look identical to your standard content, except with an added “sponsored” or “promoted” tag.

April 1, 2024

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel's new solution to arm retailers and marketplaces with the technology they need to power modern retail media, ensure profitability, and compete on a level playing field.

March 19, 2024

Retail Media: Top 4 Trends To Follow In 2024

Explore 2024's top retail media trends that are shaping this $136B industry.

March 11, 2024

Kevel Secures Series C Funding and Names Puja Rios as President / COO, Expanding Its C-Suite Team

Former Frame.io Chief Revenue Officer Puja Rios joins innovative API-based retail media ad platform Kevel as they procure series-C funding on its fast track to growth

March 7, 2024

Revolutionizing Retail Media: Key Insights from IAB's In-Store Retail Media Report

Kevel's key takeaways from the IAB's report on in-store retail media examines the benefits and challenges ahead for retailers looking to innovate with omnichannel solutions.

January 31, 2024

Future-Proofing Retail Media: The Programmatic Revolution

Explore the future of retail media as OpenRTB's programmatic standardization revolutionizes transparency & innovation in advertising.

January 4, 2024

Kevel Spotlight on Content Writer Holly Shuffett

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Holly Shuffett, Content Writer based in Detroit, Michigan.

November 14, 2023

2023 Wrap-Up: 5 Things We Learned From Money20/20

Money20/20 2023: Building connections, crypto, AI, and rapid industry change took over the leading fintech conference this year.

November 2, 2023

Privacy

CCPA and Ad Tech: The Definitive Guide for 2023

CCPA and Ad Tech - an overview of what those in ad tech need to know abou the California Consumer Privacy Act.

October 30, 2023

Privacy

SOC2: The good, the bad, the ugly, the compliant

Privacy isn't a term we use lightly at Kevel and obtaining SOC2 compliance was an obvious step towards our mission of "making the Internet a better place".

October 17, 2023

Kevel Spotlight on Customer Success Manager, João de Almeida

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet João de Almeida, Customer Success Manager based in Porto, Portugal.

September 29, 2023

Kevel Spotlight on Ash Boxshall, Solutions Architect

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Ash Boxshall, a Solutions Architect based in London.

August 4, 2023

Kevel Spotlight on Pohla Saromo, Frontend Software Engineer

We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Pohla Saromo, a Frontend Software Engineer based in Woodbridge, Virginia.

August 4, 2023

3 Ways To Win The Attention Economy

See how contextual targeting, native ads, and server-side strategies help publishers win the attention economy.

August 2, 2023

The Future of Retail Media is Programmatic

Kevel creates a working group to establish an OpenRTB standard for retail media.

July 27, 2023

Interview

The Most Important Company In Retail Media: Kevel On TraderTalk TV

The latest episode of TraderTalk TV is live! Join Kevel Founder & CEO James Avery in a whiteboard session discussing all things retail media tech.

July 7, 2023

6 Ways Supply Path Optimization Helps Publishers Boost Revenue

In a competitive digital advertising landscape, supply path optimization helps publishers stand out to advertisers and boost revenue.

June 27, 2023

Kevel Spotlight on Simon Ramzi, Senior Software Engineer

We shine a spotlight on our Kevel teams from around the globe. In this interview we meet Simon Ramzi, a Senior Software Engineer based in London.

June 12, 2023

Kevel Featured In ExchangeWire’s 2023 Industry Review

Kevel Founder & CEO James Avery featured in ExchangeWire's 2023 Industry Review to discuss ad tech and its relationship with the economy.

May 30, 2023

How Do Mobile Ad Blockers Work? A 2024 Guide

This article dives into how mobile ad blockers work, how much they impact you, and how you can monetize mobile ad block users.

May 14, 2023

6 Questions with Senior Enterprise Account Executive Laura Kelley

We're super proud of our team, our story and our values and it was great chatting to Laura about her role.

May 12, 2023

The Leading 100 Awards Kevel “Standout” Status For 2023

Kevel is honored to be recognized in The Leading 100’s 2023 marketing category.

May 10, 2023

How Do Ad Blockers Work? A Guide For Publishers (2023)

This article dives into how ad blockers work, how much they impact you, and how you can monetize ad block users.

April 8, 2023

Product

What is a Customer Data Platform?: CDP Definition And More

CDPs are an increasingly popular investment for many businesses looking to meet consumer needs in an efficient, future-focused way.

March 20, 2023

Engineering

CDP Architecture: How CDPs Drive First-party Data Digital Marketing

Describing CDP architecture and explaining how it is transforming digital marketing strategies today.

March 15, 2023

CDP vs CRM

The combination of the CDP architecture and CRM can create an incredible customer experience and achieve higher customer satisfaction.

March 9, 2023

RFM (Recency, Frequency, and Monetary Value) Overview

RFM (recency, frequency, and monetary value) defined and explained in this overview

February 23, 2023

Retailers are Prioritizing CDPs in 2023

In this article, we’ll discuss the retail CDP movement, and why smart companies should get on board with this trend sooner than later.

January 17, 2023

Kevel Named Best Overall AdTech Company in 2023 MarTech Breakthrough

Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards

August 10, 2022

Why Managed Services Won’t Work for Retailers

Explaining why retailers should build self-serve platforms in-house with APIs.

July 20, 2022

Video Ads: Why They're Taking Over Advertising

With Kevel, you get all the video ad serving features you need, including video transcoding, reporting, and decisioning.

July 20, 2022

Video

James Avery and Paulo Cunha on Kevel's Acquisition of Velocidi

James and Paulo sat down to share insights about the acquisition, the state of the adtech and martech markets, and their hopes for the future.

July 14, 2022

Kevel Acquires Velocidi to Advance Privacy-First Audience Targeting

Kevel acquires Velocidi to enhance its ad tech stack.

June 28, 2022

What is Contextual Targeting? The Definitive 2023 Guide

Defining contextual targeting and showing examples.

June 15, 2022

Why Subscription Services Should Embrace Ads

Explaining why subscription-based platforms are launching homegrown ad servers.

May 31, 2022

How to Keep Safari ITP from Limiting Your Ad Revenue

What Apple's ITP is, what it means for publishers, and how innovative publishers can mitigate its effects on their Safari users

April 29, 2022

Targeting Tactics

Implementing Company Targeting with APIs

Company targeting is a high-value and innovative targeting option, and it's a feature you could offer advertisers via APIs

April 27, 2022

Kevel and DanAds join forces to help publishers launch ad platforms

Announcing Kevel's partnership with DanAds, the Stockholm-based self-serve advertising infrastructure.

April 23, 2022

Why Traditional Publishers are Shifting Their Ad Strategy

Explaining why more traditional publishers are launching homegrown ad servers.

April 20, 2022

Video

Launching Your Self-Serve Marketplace Platform

How to launch sponsored listings with a self-serve marketplace.

April 20, 2022

How to Determine Ad Platform Reporting Offerings

Determining the best reporting metrics to offer.

April 18, 2022

Engineering

Build vs. Buy- The Ultimate SaaS Debate

Discerning if you should build or buy a SaaS solution.

April 14, 2022

Product

New: Ad Decision Request Reporting

Info on our latest reporting feature, ad decision request reporting.

April 9, 2022

How to Determine Your Ad Platform’s Pricing Model and Rates

Explaining how to price your platform's ads.

March 29, 2022

Why Successful Ad Publishers Stay on Top

Explaining how the top ad publishers master five key differentiators for their ad platform.

March 24, 2022

5 Ways to Differentiate Your Ad Platform

Explaining how to differentiate ad platforms to drive revenue.

March 24, 2022

Getting Advertisers with an Outbound Campaign

Our guide to obtaining advertisers using outbound tactics.

March 22, 2022

Ad Server Comparisons

Top CitrusAd Competitors & Alternatives

This article dives into CitrusAd competitors and alternatives for retail media publishers.

March 15, 2022

How to Write an Ad Policy

Our detailed guide on how to write an ad policy.

March 15, 2022

Privacy

The 2020 Guide to Google Analytics and LGPD Compliance

Read more how publishers can make Google Analytics usage compliant under Brazil's LGPD, or Lei Geral de Proteção de Dados (General Data Protection Law)

March 5, 2022